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Brands, design and animated content made with love & logic.

Creative studio of Angela Roche – helping brands & organisations with purpose capture hearts & minds.

Effective brands understand that people aren’t simple. Each of us is a wonderful, complicated mix of sense and nonsense.

The decisions you and your audience make aren’t only rational or just emotional; heads and hearts work together, not apart.

This human duality is what makes us tick..
Love & Logic.

What I do

I help brands & organisations who do good, do even better through imagination with heart.

Brands with character

Brands identities with the right balance of strategy and good old fashion imagination.

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Design with purpose

Branded printed materials, creative digital communication & illustration.

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Compelling social creatives

Thumb-stopping creative social content for your social campaigns.

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Motion design that moves

Brands with character designed for human connection underpinned with just the right balance of strategy and good old fashion imagination.

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I’ve worked with…

Pharmacist Support logo
Arts Council England logo
National Health Service logo
Greater Manchester Combines Authority logo
Joseph Holt logo
The RIvers Trust logo
Jersey Pearl logo
Interactive Invester logo
Stretford Public Hall logo
Bruntwood logo
Brother logo
Join Dementia Research logo
Octagon Theatre logo
Barnardo's logo
Manchester Metropolitan University logo
Manchester Jazz Festival logo
McPin Foundation logo
Environment Agency logo
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Our charity has worked with Angela at Love & Logic for around 10 years now. During this time she has led on our brand refresh, and helped us develop a range of marketing and events materials – from the more formal annual reviews and reports right through to creative events and fundraising materials and props!

She has also delivered a number of digital projects for us including animations to support our wellbeing programmes and to celebrate our 175th anniversary, and more recently a Wellbeing hub that we developed in response to COVID to support our wellbeing campaign activities.

Angela is reliable, responsive and creative – she has never let us down and is an absolute joy to work with. Love&Logic has very much become an extension of our marketing team!

— Kate Westbrook, Pharmacist Support See review on Google

Brand, animation. You, me...